Most copywriters hand you a Google Doc and disappear. I write the sales copy and set up the Meta and Google Ads campaigns myself, so the words actually reach the people who'd buy.
I didn't start in marketing. I spent 4+ years in sales, most recently as a Senior Sales Officer at Fazal Din Pharma Plus. Turns out explaining to people why they should buy something, face to face, day after day, is a pretty good way to learn how persuasion actually works — better than most copywriting courses.
These days I write sales copy and ad copy for freelancing coaches and course creators, and I set up and manage the Meta and Google Ads campaigns myself. I got tired of watching good copy sit in someone's inbox because nobody ran the ads properly, so I just learned that part too.
Good copy with no distribution doesn't sell anything. Ads with weak copy just burn your budget faster. I handle both so they actually work together.
The words that get someone to stop scrolling and actually buy.
Getting that copy in front of the right people, without wasting your budget on the wrong ones.
Showing up for the people already searching for what you're selling.
A couple of things I've worked on, no paid clients yet — just me showing how I'd actually approach this.
A freelancing coach relying only on organic Instagram posts, no paid ads running, and the one ad they'd tried before was just "Learn freelancing today!" — no real angle behind it.
Write a few different ad angles around specific pain points (unstable income, no clear roadmap, feeling behind), set up a Meta Ads funnel that moves people from cold to warm, add Google Ads for people already searching, and rewrite the sales page hero and CTA.
Targeting people who are already searching costs less than targeting everyone. And retargeting the people who almost bought means the ad spend isn't starting from zero every time.
A practice project writing direct-response ad copy for a sleep supplement brand — the kind of copy that actually runs as Meta/Instagram ads, not blog-style content.
Wrote 10 full ads split across 4 angles — problem-aware, mechanism-focused, social proof, and offer-focused — so there's copy for someone just realizing they have a problem, and separate copy for someone who's already comparing options.
Most brands run one ad and hope it works. Having angles for each stage means more hooks to test, and a sales argument ready for whichever stage someone's actually at.
I'm open to freelance projects and full-time Marketing Executive or MTO roles in Lahore. Happy to hop on a quick call and figure out if it's a fit.
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